Levi's Vintage: 1960s–1970s Drive-In Exploitation
Levi's Vintage has been a client that is uniquely fun to research and create for. Depending on the style of the era of their current season of vintage-inspired offerings, I have been tasked with creating nostalgic designs to be used as promotions and to help flesh out their regularly published look-books. To begin with, I am given era-accurate photography by the hugely talented Immo Klink. Some of the themes we've covered have been 1940s baseball, the 1950s New York art scene, the late 1950s–60s jazz movement, the 1967 summer of love and 1960s–70s drive-in exploitation films (shown below). I've enjoyed playing with analogue lettering and paste-up design techniques for these in order to get era-believable looks.