Museum Exhibition Identities


I have been lucky enough to join two brilliant teams, V&A South Kensington and Wellcome Collection, as an ongoing freelance designer. Together, we have re-developed branding, created exhibition and event identities, unleashed marketing campaigns and artworked exhibition graphics. As a child, museums were my favourite places to be, and I was privileged enough to be taken to them often. To be a part of promoting and maintaining these inspirational and magical spaces as an adult has been a gift.


Jason and the Adventure of 254: Artist Jason Wilsher-Mills presents a major solo exhibition, ‘Jason and the Adventure of 254’, his largest and most personal commission to date. It is a joyful exploration of the body, drawing on the artist’s experience of becoming disabled as a child. For the marketing campaign of this exhibition I created and animated a title design that could change shape depending on layout as well as interact with Jason´s drawings. Music: “Variable Annuity” by Joe D'Agostino
OSPAAAL Solidarity and Design: A screen printed exhibition identity: Client: V&A Museum | Donata Miller (curator + project lead) with Corinna Gardner, Evonne Mackenzie, Johanna Agerman Ross | Exhibition 3D Design: Steve McCloy + Bongani Muchemwa | Graphic Design: Bret Syfert | Lighting: DHA Designs | Fabrication: Jon Lloyd | Graphics Printing: Dot Studio | Poster Reproduction: Complete | Hanging: V&A Technical Services | Architectural sketches: Steve McCloy | Photography: Victoria & Albert Museum, London / Peter Kelleher | Music: “Preludio No 1 en D” by Chuchu Valdés
MILK: An inked exhibition identity: ‘Milk’ explores our relationship with milk and its place in politics, society and culture. It considers how milk has come to be seen as so central to perceptions of nutrition and “good health” in the UK. The choices we make about milk are personal. But it is also a highly politicised liquid that has been used to exert power as well as provide care. I brushed the title design for this campaign with black ink, and then reversed it to give the sensation of being drawn with white milk. Music: “Mars In Libra” by Eddie Henderson
About  |  Instagram  |  LinkedIn © Hyde’s Lovelies is the freelance graphic design, animation and art of Bret Syfert.