Museum Exhibition Identities
I have been lucky enough to join two brilliant teams, V&A South Kensington and Wellcome Collection, as an ongoing freelance designer. Together, we have re-developed branding, created exhibition and event identities, unleashed marketing campaigns and artworked exhibition graphics. As a child, museums were my favourite places to be, and I was privileged enough to be taken to them often. To be a part of promoting and maintaining these inspirational and magical spaces as an adult has been a gift.
Jason and the Adventure of 254: Artist Jason Wilsher-Mills presents a major solo exhibition, ‘Jason and the Adventure of 254’, his largest and most personal commission to date. It is a joyful exploration of the body, drawing on the artist’s experience of becoming disabled as a child. For the marketing campaign of this exhibition I created and animated a title design that could change shape depending on layout as well as interact with Jason´s drawings. Music: “Variable Annuity” by Joe D'Agostino
CANOPY publication: Large-format booklet for
CANOPY, Wellcome’s citizen art and science festival, bringing health to the heart of Climate Week NYC at The American Museum of Natural History, the UN Headquarters, Governor’s Island and other locations across the city. It aims to democratize public conversation about climate through the lens of health, to celebrate equitable approaches to mitigation and adaptation and to accelerate policy change towards healthier futures for everyone. CANOPY was conceived of, developed and delivered by Danielle Olsen, Rebecca Jacobs and Anthea Longo with the support of many others. Digitally printed in New York by Masterpiece Printers, Inc. who are Forest Stewardship Certified®. I was commissioned to design this book for Wellcome, under the creative direction of Gale Foster and in partnership with Isometric Studio. To get the most from the 4-colour digital printing, I added a bit more cyan to each page, begining with pure yellow, creating a gradient effect throughout the book.
MILK: An inked exhibition identity: ‘Milk’ explores our relationship with milk and its place in politics, society and culture. It considers how milk has come to be seen as so central to perceptions of nutrition and “good health” in the UK. The choices we make about milk are personal. But it is also a highly politicised liquid that has been used to exert power as well as provide care. I brushed the title design for this campaign with black ink, and then reversed it to give the sensation of being drawn with white milk. Music: “Mars In Libra” by Eddie HendersonOSPAAAL Solidarity and Design: A screen printed exhibition identity: Client: V&A Museum | Donata Miller (curator + project lead) with Corinna Gardner, Evonne Mackenzie, Johanna Agerman Ross | Exhibition 3D Design: Steve McCloy + Bongani Muchemwa | Graphic Design: Bret Syfert | Lighting: DHA Designs | Fabrication: Jon Lloyd | Graphics Printing: Dot Studio | Poster Reproduction: Complete | Hanging: V&A Technical Services | Architectural sketches: Steve McCloy | Photography: Victoria & Albert Museum, London / Peter Kelleher | Music: “Preludio No 1 en D” by Chuchu ValdésMiracles & Charms: This project was a collaboration with Marianne Dear for a major shared-exhibition at Wellcome Collection. I created lettering inspired by the script styles of Mexican miracle paintings which she had laser-cut from solid metal. I also painted a Mexican-miracle-painting inspired background. The Wellcome photography team achieved the final look in-camera by floating the cut-metal title above the background painting with a plate of glass.V&A strategy guide: Booklet promoting the V&A’s strategy and mission of over 170 years to promote art and design for all, building a peerless collection to showcase human creativity and ingenuity, and to inspire the designers and makers of today and tomorrow. Printed 4-colour CMYK plus 2-colour spot, Pantones 801 U and Bright Red U. Commissioned and directed by Evonne Mackenzie at V&A.About | Instagram | YouTube | Vimeo | LinkedIn
© Hyde’s Lovelies is the freelance graphic design, animation and art of Bret Syfert.