Hyde’s Lovelies is the freelance graphic design, illustration and animation of Bret Syfert


The Cult Of Beauty: Exhibition Identity


This major exhibition explores notions of beauty across time and cultures. Around the world, beauty is constantly seen as an ideal worthy of going to great lengths to achieve. But what are the driving forces that lead us to believe in a myth of universal beauty, despite its evolving nature? Featuring over 200 items, including historical objects, artworks, films and new commissions, the exhibition considers the influence of morality, status, health, age, race and gender on the evolution of ideas about beauty. We invite you to question established norms and reflect on more inclusive definitions of beauty.

“This riveting show traces humanity’s obsession with beauty through time and cultures with a keen sense of the ludicrous and the shocking” ★★★★★ The Observer



Credits:

Curator: Janice Li

Curatorial team: Adam Rose, Sophie Schneider

Exhibition Project Managers: Bryony Harris, Nelly Ekström, Matt Nightingale, Emma Smith

Registrars: David Chan, Lisa Evans

Production Manager: Chris Kingham

Audio Visual: Ollie Isaac, Jeremy Bryans, Ricardo Barbosa, Joshua McCrow

Conservators: Kath Knowles, Robert Spicer, Sarah Bird

Digital Guide production: Wellcome Collection Digital Engagement, Wellcome Multimedia & Audiovisual Team

Exhibition design: Pup Architects

Graphic design: Wolfe Hall

Trailer and marketing design: Bret Syfert

Typeface: Seb McLauchlan

Lighting design: Satu Streatfield

Exhibition Technicians: Lawrence Corby, Lucy Woodhouse, Joseph Richards, Keith Martin, Alex Drew

Interpretation Advisor: Minnie Scott

Audio guide: VocalEyes, Justin Margovan, Lewis Sellars, Antonina Stulova

BSL guide: Samuel Dore, Ahmed Mudawi, Alexandra Shaw, Louis Neethling, Ricardo Barbosa

Exhibition build: Sam Forster Associates

Graphic Production: Omni Colour