The Cult Of Beauty: Exhibition Marketing
This major exhibition explores notions of beauty across time and cultures. Around the world, beauty is constantly seen as an ideal worthy of going to great lengths to achieve. But what are the driving forces that lead us to believe in a myth of universal beauty, despite its evolving nature? Featuring over 200 items, including historical objects, artworks, films and new commissions, the exhibition considers the influence of morality, status, health, age, race and gender on the evolution of ideas about beauty. We invite you to question established norms and reflect on more inclusive definitions of beauty.
“This riveting show traces humanity’s obsession with beauty through time and cultures with a keen sense of the ludicrous and the shocking” ★★★★★ The Observer
Curator: Janice Li | Curatorial team: Adam Rose, Sophie Schneider | Exhibition Project Managers: Bryony Harris, Nelly Ekström, Matt Nightingale, Emma Smith | Registrars: David Chan, Lisa Evans | Production Manager: Chris Kingham | Audio Visual: Ollie Isaac, Jeremy Bryans, Ricardo Barbosa, Joshua McCrow | Conservators: Kath Knowles, Robert Spicer, Sarah Bird | Digital Guide production: Wellcome Collection Digital Engagement, Wellcome Multimedia & Audiovisual Team | Exhibition design: Pup Architects | Graphic design: Wolfe Hall | Trailer and marketing design: Bret Syfert | Typeface: Seb McLauchlan | Lighting design: Satu Streatfield | Exhibition Technicians: Lawrence Corby, Lucy Woodhouse, Joseph Richards, Keith Martin, Alex Drew | Interpretation Advisor: Minnie Scott | Audio guide: VocalEyes, Justin Margovan, Lewis Sellars, Antonina Stulova | BSL guide: Samuel Dore, Ahmed Mudawi, Alexandra Shaw, Louis Neethling, Ricardo Barbosa | Exhibition build: Sam Forster Associates | Graphic Production: Omni Colour