Hyde’s Lovelies is the freelance graphic design, illustration and animation of Bret Syfert


Wellcome Collection: Jason and the Adventure of 254: Exhibition Identity


Artist Jason Wilsher-Mills presents a major solo exhibition at Wellcome Collection, ‘Jason and the Adventure of 254’, his largest and most personal commission to date. It is a joyful exploration of the body, drawing on the artist’s experience of becoming disabled as a child. For the marketing of this exhibition I created a circus-like poster campaign with a custom lettering title design that changes shape depending on layout as well as interacts with Jason´s drawings.


Credits:
Curator: Shamita Sharmacharja | Project Manager: Georgia Monk | Touring Exhibitions Manager: Rachel Sturgis | Registrar: Emma Smith | Gallery Manager: Christian Kingham | Audio-Visual: Ollie Isaacs, Ricardo Barbosa, Jeremy Bryans | Exhibition Design: Martin McGrath Studio | Marketing Design: Bret Syfert | Furniture Design: Sam Brown Design | Lighting Design: DHA Designs | Graphic Production: Displayways | Artwork Fabrication: MDM Props, Kevin Harlow, Megaflatables | 3D Modelling: Hot Knife Digital Media | Exhibition Build: Made by Jon Lloyd | Install Technicians: Exhibition Site Management, Lawrence Corby, Lucy Woodhouse | Interpretation Producer: Ruth Garde | Audio Guide: VocalEyes | BSL Guide: Samuel Dore, Alexandra Shaw, Marcel Hirshman



Wellcome: Scientific Illustrations


A selection of scientific illustrations, diagrams and portraits that I’ve done for Wellcome, a global charitable foundation established in 1936 who support science to solve the urgent health issues facing everyone.




Wellcome Collection: Hard Graft: Exhibition Identity


‘Hard Graft: Work, Health and Rights’ delves into the stories of underrepresented workers and their rights within precarious and unsafe labour environments. From protests to healing practices, the exhibition unveils hidden histories of resistance and collective action. Through a collection of over 150 items, including historical objects, contemporary artworks, films and new commissions, we invite you to witness the interconnectedness of working practices across the globe and the enduring fight for workers’ rights.

“Wellcome Collection’s powerful new exhibition tells a compelling history of undervalued work and its effects on the body” ★★★★ The Telegraph

Credits:
Illustration: Sabba Khan | Trailer & marketing design: Bret Syfert & Kay Ogundimu | Music: lildave215



Wellcome: CANOPY Publication


Large-format booklet for CANOPY, Wellcome’s citizen art and science festival, bringing health to the heart of Climate Week NYC at The American Museum of Natural History, the UN Headquarters, Governor’s Island and other locations across the city. It aims to democratize public conversation about climate through the lens of health, to celebrate equitable approaches to mitigation and adaptation and to accelerate policy change towards healthier futures for everyone. CANOPY was conceived of, developed and delivered by Danielle Olsen, Rebecca Jacobs and Anthea Longo with the support of many others. Digitally printed in New York by Masterpiece Printers, Inc. who are Forest Stewardship Certified®. I was commissioned to design this book for Wellcome, under the creative direction of Gale Foster and in partnership with Isometric Studio. To get the most from the 4-colour digital printing, I added a bit more cyan to each page, begining with pure yellow, creating a gradient effect throughout the book.




The Cult Of Beauty: Exhibition Identity


This major exhibition explores notions of beauty across time and cultures. Around the world, beauty is constantly seen as an ideal worthy of going to great lengths to achieve. But what are the driving forces that lead us to believe in a myth of universal beauty, despite its evolving nature? Featuring over 200 items, including historical objects, artworks, films and new commissions, the exhibition considers the influence of morality, status, health, age, race and gender on the evolution of ideas about beauty. We invite you to question established norms and reflect on more inclusive definitions of beauty.

“This riveting show traces humanity’s obsession with beauty through time and cultures with a keen sense of the ludicrous and the shocking” ★★★★★ The Observer


Credits:
Curator: Janice Li | Curatorial team: Adam Rose, Sophie Schneider | Exhibition Project Managers: Bryony Harris, Nelly Ekström, Matt Nightingale, Emma Smith | Registrars: David Chan, Lisa Evans | Production Manager: Chris Kingham | Audio Visual: Ollie Isaac, Jeremy Bryans, Ricardo Barbosa, Joshua McCrow | Conservators: Kath Knowles, Robert Spicer, Sarah Bird | Digital Guide production: Wellcome Collection Digital Engagement, Wellcome Multimedia & Audiovisual Team | Exhibition design: Pup Architects | Graphic design: Wolfe Hall | Trailer and marketing design: Bret Syfert | Typeface: Seb McLauchlan | Lighting design: Satu Streatfield | Exhibition Technicians: Lawrence Corby, Lucy Woodhouse, Joseph Richards, Keith Martin, Alex Drew | Interpretation Advisor: Minnie Scott | Audio guide: VocalEyes, Justin Margovan, Lewis Sellars, Antonina Stulova | BSL guide: Samuel Dore, Ahmed Mudawi, Alexandra Shaw, Louis Neethling, Ricardo Barbosa | Exhibition build: Sam Forster Associates | Graphic Production: Omni Colour




Milk: Exhibition Identity


‘Milk’ explores our relationship with milk and its place in politics, society and culture. It considers how milk has come to be seen as so central to perceptions of nutrition and “good health” in the UK. The choices we make about milk are personal. But it is also a highly politicised liquid that has been used to exert power as well as provide care. I brushed the title design for this campaign with black ink, and then reversed it to give the sensation of being drawn with milk.


Credits:
Curators: Marianne Templeton, Honor Beddard | Exhibition Project Melanie Appleby, Managers: Georgia Monk | Registrars: Emma Smith, Rowan De Saulles | Production Manager: Christian Kingham | Exhibition Technicians: Lawrence Corby, Alex Drew,Suzy Lickley, Joe Richards, Lucy Woodhouse | Audio Visual: Ricardo Barbosa, Jeremy Bryans, Elleesha Hannan, Ollie Isaac, Joshua McCrow, Antonina Stulova | Conservator: Kath Knowles, Sarah Bird | 3D Design: West Port Architects | 2D Design: Lesley Curtis, Marina Da Silva, Petra Essing, Gale Foster, Richard Kindell, Bret Syfert | Marketing Design: Bret Syfert | Lighting Design: Beam Lighting Design Activation Design: Chris MacInnes, Charles Stanton-Jones | Digital Guide: Nelly Ekström, VocalEyes, Luke Gould, Remark!, Wellcome Collection Digital Engagement Department | Editor: Minnie Scott | Construction: Sam Forster Associates | Production: Omni Colour | Music: “Mars In Libra” by Eddie Henderson